Tyra Franchesca Valerie Anthony (0368223)

  CREATIVE AND STRATEGY PROJECT 2 25/04/2025 - 17/05/2025 | (Week 1 - Week 6) Tyra Franchesca Valerie Anthony | 0368223 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Project 2: Design Brief Proposal INSTRUCTIONS 2A: Ideation – Campaign Touchpoints Using the touchpoints developed so far, select certain platforms or apps that best represent and suit your rebranding campaign for CHANEL. For each chosen touchpoint, provide a brief explanation of how it is connected to the campaign theme, improves the user experience, and represents CHANEL's brand values. Give priority to selecting touchpoints that are innovative but also emotionally engaging, evoking more interaction without straying away from the character of the brand. 2B: Visual Strategy - Design Direction Develop a mood board or style map that sets a common visual direction for the campaign. This will be the intended aesthetic and tone for the rebranding, and will inform both digital and physical brand ex...

  CREATIVE AND STRATEGY PROJECT 1 25/04/2025 - 17/05/2025 | (Week 1 - Week 4) Tyra Franchesca Valerie Anthony | 0368223 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Project 1: Case Study & Campaign Proposal INSTRUCTION 1A: Case Study – Rebranding Campaign Analysis Select a successful rebranding campaign that is well established to analyze. The brand analysis should encompass its overall strategy, including story, objectives, key values, vision and mission, target audience, and positioning in the market. Explain how the brand creates experiences for the audience through its personality and brand activities. Additionally, explain the brand's key visuals and how its identity is conveyed across various platforms and media. 1B: Rebranding Campaign Proposal Develop a creative brief for a rebranding campaign. This could be a new brand identity with a revised concept or a campaign for a new product line extension within an existing brand. Your brief should d...

ADVANCED INTERACTIVE DESIGN | FINAL PROJECT: COMPLETED THEMATIC INTERACTIVE WEBSITE  17.06.2025 - 22.07.2025 Week 09 - Week 14 Tyra Franchesca Valerie Anthony / 0368223 / Bachelor of Design (Honors) in Creative Media Advanced Interactive Design / Taylor's University FINAL PROJECT: COMPLETED THEMATIC INTERACTIVE WEBSITE LECTURES & ACTIVITIES  Week 9  This week, we had consultation with Mr. Shamsul regarding on our project and regards on the prototype task 2.  Week 10 Thise week, we learned about GSAP which is a new thing. we used when we want to control the button by adding instance name, so we do not have to animate the scroll and button to play and also stop. Fig 1.1 Timelines Preview Week 10 Fig 1.2  Fig 1.3 GSAP Preview Week 10 This is the result for this exercise. Fig 1.4 GSAP Exercises Week 10 Week 11 No exercises given for this week, there was no class  Week 12 - 14  Final Project Consultation INSTRUCTIONS MIB BOOKLET:   FINAL ...

  Digital & Social Media Communication  May 17,2025 21/4/2025 - / /2025/ Week 1 - Week 14 Tyra Franchesca Valerie Anthony / 0368223 Digital & Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University  Task 1-2 | Section 1 Group 6 INSTRUCTIONS MIB LECTURE Week 1  Week 2  Task Compilation & Progression Week 01: Brand Information:  For the week didn't have a group so had to wait for other people that didn't have any group join them. Week 02:   So, student didn't was late, so we joined up online and some in class that still did not have any group so i joined up with Safiya, Jordan, Gu Yu Qing and then in class Stephaine and Jasmine joined us.  Week 03: Brand Information: Here is the potential client list that we came up with after class: Brand list 1 Bonia Beryl's chocolate  Doctor martens Apple  Fenty Beauty McDonald's Rhobe  Nike Glossier Ikea Duolingo Chipotle Grab Coca cola Zara We...

ADVANCED INTERACTIVE DESIGN | TASK 2: INTERACTIVE DESIGN PLANNING AND PROTOTYPE 18.05.2025 - 10.06.2025 Week 05 - Week 08 Tyra Franchesca Valerie Anthony / 0368223 / Bachelor of Design (Honors) in Creative Media  Advanced Interactive Design / Taylor's University  TASK 2: INTERACTIVE DESIGN PLANNING AND PROTOTYPE  LECTURES & ACTIVITIES Week 6  This week’s online class is being held in place of the usual in-person session due to the ASEAN Summit. For our activity, we’ll be working on creating an animated, clickable button. The process begins by preparing the file and setting up the stage. Once that’s done, we’ll draw a rectangle and add some text on top of it. Both the rectangle and the text will then be converted into a graphic symbol. Afterward, we’ll select the two items together, duplicate them, and place the copy on a new layer. The final step is to turn this copy into a button symbol, ready for animation and interactivity. Fig 1.1 Editing button Week 06 This ...