Digital & Social Media Communication
May 17,2025
21/4/2025 - / /2025/ Week 1 - Week 14
Tyra Franchesca Valerie Anthony / 0368223
Digital & Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 1-2 | Section 1 Group 6
INSTRUCTIONS
MIB
LECTURE
Week 1
Week 2
Task Compilation & Progression
Week 01: Brand Information:
For the week didn't have a group so had to wait for other people that didn't have any group join them.
Week 02:
So, student didn't was late, so we joined up online and some in class that still did not have any group so i joined up with Safiya, Jordan, Gu Yu Qing and then in class Stephaine and Jasmine joined us.
Week 03: Brand Information:
Here is the potential client list that we came up with after class:
Brand list 1
- Bonia
- Beryl's chocolate
- Doctor martens
- Apple
- Fenty Beauty
- McDonald's
- Rhobe
- Nike
- Glossier
- Ikea
- Duolingo
- Chipotle
- Grab
- Coca cola
- Zara
Week 04: Brand Information:
We came to a conclusion that the previous client we choose The Old Town Caffee was not working so we changed to Tee Seng Stationary Store at the Taylor's campus. We started gathering information on canvas before that each one of us was given a task in slide to do to complete the task:
1. Brand Story: Safiya
2. Products/Services List: Jasmine
3. Target Market: Stephine
4. SWOT Analysis: Jordon
5. Vision and Mission: Tyra
6. Social Media/Marketing Channels:Gu Yu Qing
Tee Seng Stationary Recourses Store Task 1 Presentation
Week 05: Brand Information:
For this we were finalizing all of the i formations also interviewing the woman in the store which she was not the owner, but the owner was not available and not information's we didn't get but it was enough to describe about the store and its products and services that they offer that highlight the store.
Week 06 - 08: Empathy Mapping & Persona:
We utilized Miro to develop empathy maps and personas as part of our user research process. For the personas, we created three detailed fictional profiles representing distinct user groups, including students, freelancers, and employees. These personas offer valuable insight into user behaviors and needs, enabling us to target our audience more effectively and strategically organize our content.
Week 06: Content Planning:
We were provided with a content planning sheet from Sir Asrizal to use as a reference, we then visited the stationary to discuss some information's and to take photos and asking permission to take photos and film for this project. Once we were given the go ahead, we moved by taking photos of the products to be used in our contents.
Fig 1.1 First video from library to the Stationary
Week 07: Content Planning:
Fig 1.2 Carousel poster direction
Fig 1.3
Made a copy of the poster to take photo from the campus from level 1 near the lectures room to Tee Seng Stationary Resources.
Week 08: Content Planning:
The third visit was for the products for us to use in the contents the static post we will be doing and placing into the google drive.
Fig 1.4 Products from Tee Seng Stationary Resources
Week 09: Content Planning:
Fig 1.5 products
Week 10: Content Planning:
Creating video content about the store and memes showcasing the building and the products display and the different variety they have.
Fig 1.6
Fig 1.7
Week 11: Progression:
we had a meeting to finalize our posts
- this our Instagram account
- we decided on the captions of the first 3 post
post 1:
your one-stop shop for all things stationery, printing, and last-minute project panic. ✏
Located right here on campus (Block B!), we’re here to keep you stocked with everything from pens and papers to model-making tools and printing services. 🖨
🛒 Drop by and say hi!
#Stationery #taylorsuniversity #campusstationery #StudentLife #stationeryaddict #subangjaya #malaysia
post 2:
🎬 POV: You just ran out of ink mid-assignment and need to sprint to Tee Seng before your will to live runs out 🏃💨🖊
Catch us speed-walking with 3% battery. 😭
📍From Library ➡ Syopz Mall ➡ Tee Seng Resources 😮💨
#taylosuni #stationeryshop #malaysia #tayloriansknow #relatable #student
post 3:
Lost on campus?
here’s how to find your way to your favorite stationery stop 🖇🗺
📍From Level 1 ➡ Starbucks at Syopz Mall ➡ Tee Seng Resources
pens, paper, printing — all in one spot.
see you soon.
#taylorsuniversity #syopz #syopzmall #malaysia #subangjaya #stationeryaddict #Stationery
- we planned this week posts
here our progress of post and reel in the google drive
Week 12: Social Media Status:
These are the social status where we posted on TikTok and Instagram where we got a lot of views not much follow but some on both platforms.
Fig 1.7
Fig 1.8
Fig 1.9
Week 13: Final Project - Pitch Deck & Design:
After the editing of our content videos and posts, we collaborated to complete the presentation deck as per the vision and mission of Tee Seng Stationery Resources. This collaboration ensured that everything went smoothly and remained consistent.
Fig 1.10 Slide 1 progression for the mind mapping and personas
Fig 2.1 Slide 2 progression Final presentation
FINAL SUBMISSIONS
Task 01: Brand Information
Tee Seng Stationary Resources
Task 02: Empathy Mapping & Persona
Task 03: Content Planning
Final Project / Pitch Deck & Design
Tee Seng Stationary Resources Contents Google Drive
Reflection
EXPERIENCE:
Looking back on this module, I can truly say it has been an enriching and worthwhile experience. At first, I was apprehensive, especially with the realization that coursework would be assessed on group projects. The concept of working so closely with a group for a period of weeks seemed intimidating. But right away, it became one of the best aspects of the module.
Developing the branding and social media strategy for Tee Seng Stationary Resources, a stationery store within Taylor's University campus, was challenging yet energizing. The most satisfying part was seeing how our ideas and designs progressed through teamwork. From brainstorming content ideas to choosing the visual elements, each stage was enriched through the diversity of opinions and contributions from my groupmates.
Having an excellent and creative team played a crucial role. There were always creative suggestions and constructive criticisms being discussed, which pushed our project to become better. I understood that the success of our campaign was not because we had good design but because we had great collaboration and shared vision.
This experience truly highlighted how essential teamwork is in creative industries like digital communication. Working on this project taught me the value of communication, flexibility, and trust in a team environment, and I’ll carry those lessons with me moving forward.
OBSERVATION:
Throughout the semester, I appreciated how various branding and design can be done. Now that I have worked on the Tee Seng Stationary Resources project, it was incredible to know that my group members contributed ideas to the project that I would have never come up with myself. Their unique perspectives and creative skills pushed me to rethink and improve my own design process.
FINDING:
This module helped me to better value the significant contribution that social media analytics can make to successful branding strategy. I had previously only superficially examined Instagram analytics without appreciating quite how much they could tell us. Completing the Tee Seng Stationary Resources campaign taught me how to read data and allow it to inform our social media decisions. It was a turning point that shifted my focus from speculating about what might work to making educated, data-driven choices.
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