Tyra Franchesca Valerie Anthony (0368223)

  CREATIVE AND STRATEGY PROJECT 3 25/04/2025 - 17/05/2025 | (Week 6 - Week 13) Tyra Franchesca Valerie Anthony | 0368223 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Project 3: Campaign Branding INSTRUCTIONS Project 3: Campaign Branding For the final phase, we have the responsibility of bringing together research and findings from Task 1 (Case Study) and Task 2 (Ideation & Design Direction) to design and present a cohesive campaign for the intended event. The intention is to create and execute a thorough visual identity that represents the concept of the campaign, merging strategic concept and delivery of design. The process begins with establishing a strong key visual, which will determine the tone, the appearance, and the coherence of all the campaign material. You must design, create, and deploy the campaign for the brand across both offline and online touchpoints. The campaign must be present in a minimum of four digital touchpoints, and the foll...

  CREATIVE AND STRATEGY PROJECT 2 25/04/2025 - 17/05/2025 | (Week 1 - Week 6) Tyra Franchesca Valerie Anthony | 0368223 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Project 2: Design Brief Proposal INSTRUCTIONS 2A: Ideation – Campaign Touchpoints Using the touchpoints developed so far, select certain platforms or apps that best represent and suit your rebranding campaign for CHANEL. For each chosen touchpoint, provide a brief explanation of how it is connected to the campaign theme, improves the user experience, and represents CHANEL's brand values. Give priority to selecting touchpoints that are innovative but also emotionally engaging, evoking more interaction without straying away from the character of the brand. 2B: Visual Strategy - Design Direction Develop a mood board or style map that sets a common visual direction for the campaign. This will be the intended aesthetic and tone for the rebranding, and will inform both digital and physical brand ex...