CREATIVE AND STRATEGY PROJECT 1 25/04/2025 - 17/05/2025 | (Week 1 - Week 4) Tyra Franchesca Valerie Anthony | 0368223 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Project 1: Case Study & Campaign Proposal INSTRUCTION 1A: Case Study – Rebranding Campaign Analysis Select a successful rebranding campaign that is well established to analyze. The brand analysis should encompass its overall strategy, including story, objectives, key values, vision and mission, target audience, and positioning in the market. Explain how the brand creates experiences for the audience through its personality and brand activities. Additionally, explain the brand's key visuals and how its identity is conveyed across various platforms and media. 1B: Rebranding Campaign Proposal Develop a creative brief for a rebranding campaign. This could be a new brand identity with a revised concept or a campaign for a new product line extension within an existing brand. Your brief should d...
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ADVANCED INTERACTIVE DESIGN | FINAL PROJECT: COMPLETED THEMATIC INTERACTIVE WEBSITE 17.06.2025 - 22.07.2025 Week 09 - Week 14 Tyra Franchesca Valerie Anthony / 0368223 / Bachelor of Design (Honors) in Creative Media Advanced Interactive Design / Taylor's University FINAL PROJECT: COMPLETED THEMATIC INTERACTIVE WEBSITE LECTURES & ACTIVITIES Week 9 This week, we had consultation with Mr. Shamsul regarding on our project and regards on the prototype task 2. Week 10 Thise week, we learned about GSAP which is a new thing. we used when we want to control the button by adding instance name, so we do not have to animate the scroll and button to play and also stop. Fig 1.1 Timelines Preview Week 10 Fig 1.2 Fig 1.3 GSAP Preview Week 10 This is the result for this exercise. Fig 1.4 GSAP Exercises Week 10 Week 11 No exercises given for this week, there was no class Week 12 - 14 Final Project Consultation INSTRUCTIONS MIB BOOKLET: FINAL ...
Digital & Social Media Communication
Digital & Social Media Communication May 17,2025 21/4/2025 - / /2025/ Week 1 - Week 14 Tyra Franchesca Valerie Anthony / 0368223 Digital & Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1-2 | Section 1 Group 6 INSTRUCTIONS MIB LECTURE Week 1 Week 2 Task Compilation & Progression Week 01: Brand Information: For the week didn't have a group so had to wait for other people that didn't have any group join them. Week 02: So, student didn't was late, so we joined up online and some in class that still did not have any group so i joined up with Safiya, Jordan, Gu Yu Qing and then in class Stephaine and Jasmine joined us. Week 03: Brand Information: Here is the potential client list that we came up with after class: Brand list 1 Bonia Beryl's chocolate Doctor martens Apple Fenty Beauty McDonald's Rhobe Nike Glossier Ikea Duolingo Chipotle Grab Coca cola Zara We...