TASK 3: INNOVATIVE PACKAGING & MERCHANDISING

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 TASK 3: INNOVATIVE PACKAGING & MERCHANDISING 
December 20,2024

24/09/2024 - 11/09/2025
Week 01 - Week 3 
Tyra Franchesca Valerie Anthony / 0368223 
Bachelor of Design (Hons) in Creative Media
Packaging and Merchandising Design: Final Project 


INSTRUCTION 

MIB

TASK 3 

For this task we are required to pair up into groups of three to work together as team to get the work done on creating and designing packaging of the product that we have chosen from the student of Bioscience (SBS). For their product they will give us their details about their product for us to get a heads up start on how to start our ideas.  

Our group started looking at references for ideas to start creating our ideas and show the (SBS) student for the Gelato ice cream such as texture, colors, flavors and other's

References

Fig 1.1

Fig 1.2

Fig 1.3 


Gelato scoop

Fig 1.4 - Ice Cream Scoops

Pattern 

Fig 1.5 pattern #1

Fig 1.6 pattern #2

Fig 1.6 pattern #3

FLAVOURS




Fig 4.1 - 4.2 Reference images

After going through some reference examples to get an idea for us to start creating out Brand Gelato Logo. The logo that the SBS students that already prepared for us that was named " Oolo Bear". Their idea is to still stay with the bear mascot silhouette with a pear cut out in the middle.

Fig 5.1 Mood board

LOGO

Fig 6.1 Logo

For the logo the SBS student has sent us they told us to keep the original logo and also, we can also create a new version of the original logo to a better version.

Our group took the action to create a new version of the logo to a better and modern style simple not too complicated.  

Fig 6.1 logo

TYPEFACE EXPLORATION

Fig 7.1 fonts

COLOR PALETTE

Fig 9.1 1st color palette

Color Palette 2: 

Fig 9.2 2nd color palette

The final dissection with my teammates we all agree to go with the 2nd color palette for our product.

We went back and front with Ms. Vitiya, for our clarification for the color choosing for our product. We also make with the idea or incorporate two other new flavors for the gelato such as blueberry lychee that will make a good new version that Ms. also agree for us to incorporate it into our brand.

Fig 10.1 the final color palette 

Fig 10.5 final color

Above are the final color finalization for the tub of the gelato flavors the oolong bear pear flavors.

ILLUSTRATIONS:

Here are all of our ideas for the gelato oolong flavor for Me, Amirah and Adrianna:




The second attempt for the design:




After discussing and receiving feedback from Ms. each of our idea had something unique, we could combine together to make one design for our final design elements for overall for the design.

FINAL DESIGN LAYOUT 

Fig 12.4 final layout

Fig 12.5 final layout


Fig 12.6 final all three-layout design

we also had to create a simple prototype to showcase in real life how will the design look like and also the layout.

Fig 12.6 - 12. 7 Prototype mockup

PACKAGING & MERCHANDISE

MERCH 1: TUB

Fig 13 final mockup


Fig 14 - 15 final flavor mockup
MERCH 2: CAP 




MERCH 3: T-SHIRT




MERCH 5: NAPKIN




MERCH 6: SPOON




MERCH 7: TOTE-BAG




MERCH 8: POSTER


MERCH 9: VOUCHER



MERCH 10: POP-UP TRUCK



MERCH 11: BILBOARD



MERCH 12: INSTAGRAM FEED



PLANOGRAM





FINAL OUTDOOR POP-UP BOOTH MOCKUP



FINAL PRESENTATION DECK 

Fig 15.1 final Presentation deck

EXPERIENCE:

Working in a group of three was a total new for me and am glad that i got the chance to experience each other's style of design and way of thinking which made us combine together the amazing work above that in the end was great to look at and the understanding of one another was easy to communicate to one another that we manage to create something unique.

OBSERVATION:

As this project however took more than i can say with the collaboration with the SBS student allowed us also to develop our skills and ability together with a group of three that made something more inedible that we all worked together to finished with a good idea and conseparated.






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