BRAND CORPORATE IDENTITY - FINAL COMPILATION & REFLECTION

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 BRAND CORPORATE IDENTITY - FINAL COMPILATION & REFLECTION

December 11, 2024


23/09/2024 - 16/12/2024 (Week 1 - Week 13)
Tyra Franchesca Valerie Anthony (0368223)
Brand Corporate Identity | BDCM | Taylor's University 
Final Compilations and Reflection 

INSTRUCTIONS

FINAL SUBMISSIONS

Task 1: 
Task 2:
Task 3:
Task 4: brand-corporate-identity-final.html


Task 1: Breaking Brand 

Fig 1.1 Research File in PDF

Fig 1.2 Final PowerPoint Slides in PDF

Task 2: Logo

Fig 2.1 Final Logo Guideline PDF

Fig 2.2 Final Logo GIF

Task 3: Positioning and Identity

1. Stationery

Fig 3.1 Business Card 

Fig 3.2 Envelope

Fig 3.3 Letter head 

Fig 3.4 Invoice 

2. Collateral

Fig 3.5 Cap

Fig 3.6 Cup Holder 

fig 3.7 Bottle Juice # 1

Fig 3.8 Bottle Juice #2

Fig 3.9 Paper bag 

3. Environmental Graphics

Fig 3.10 Billboard

Fig 3.11 Poster 

Fig 3.12 Slide shop sign

4. Digital Presence 

Fig 3.13 Instagram Account Post

Fig 3.14 Website 

Task 4: Breaking Brand 

Fig 4.1 Final PDF (Interactive)

Click below for the E-brand Guideline 
REFLECTIONS:
Experience:

Throughout this semester, the journey of creating a cohesive brand identity has been both challenging and enlightening. Each task has contributed significantly to a deeper understanding of brand development, from the inception of a brand concept to its visual representation and strategic positioning. The iterative process of designing and refining logos, crafting brand positioning statements, and developing comprehensive brand guideline a blend of creativity and strategic thinking.

Observation:

One if the key observation is the intricate interplay between different elements of brand identity. Logo are often perceived a face of the brand, that must resonate with the brand's positioning and identity to create a unified meaning. The strategic clarity the guides the visual and verbal elements of the brand, ensuring consistency across all touchpoints.

Findings:

From the logo design to the brand design and message, mainly a uniform style brand recognition and trust. Insight gained from market research and user feedback are invaluable in shaping a brand that resonates and engages effectively.  



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