Brand Corporate Identity/ Task 2 Logo
Brand Corporate Identity/ Task 2 Logo Tyra Franchesca Valerie Anthony / 0368223 Brand Corporate identity Bachelor of Design in creative Media Lecture 4 | Brand Ideals A brand ideal represents a higher purpose for a brand or organization that extends beyond the products and services they offer. It is the inspirational reason for the brand' s existence and serves as a large goal. The most effective leadership team operates with a shared intention, as this unity is essential for shared intention, as this unity is essential for connecting with the target market. An ideal is an ongoing process. Brand values foster genuine engagement and guide a brand towards achieving better status with consumers. These values act as a "true north", steering the brand toward market success. Therefore, they should be consistently maintained and followed. Effective brand values resonate with consumer's ideologies while aligning with the brand's passions. Lecture 5 | Positioning Brand...