Brand Corporate Identity/ Task 2 Logo

 Brand Corporate Identity/ Task 2 Logo

Tyra Franchesca Valerie Anthony / 0368223
Brand Corporate identity 
Bachelor of Design in creative Media 

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Lecture 4 | Brand Ideals

A brand ideal represents a higher purpose for a brand or organization that extends beyond the products and services they offer. It is the inspirational reason for the brand' s existence and serves as a large goal. The most effective leadership team operates with a shared intention, as this unity is essential for shared intention, as this unity is essential for connecting with the target market. An ideal is an ongoing process. 

Brand values foster genuine engagement and guide a brand towards achieving better status with consumers. These values act as a "true north", steering the brand toward market success. Therefore, they should be consistently maintained and followed. Effective brand values resonate with consumer's ideologies while aligning with the brand's passions.

Lecture 5 | Positioning

Brand positioning involves placing a brand in the minds of consumers, often referred to as positioning statement. While some argue that strategy refers to a long-term plan that influences a brand's positioning, the essence remains the same.

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INSTRUCTION

Fig 1: MIB

Task 2 (A): Logo Research & Analysis

For Task 2, we were assigned to do and analysis on 28 existing logos/Brand.

Here are the logos/Brands i have chosen for this analysis:

Fig 1.2: 28 Logo Analysis, slide PDF

Task 2 (B): Logo Design

Ms. Lilian instructed us to brainstorm and list three ideas for our brand. Below are the prompts we were asked to use for this exercise:

1. Your career/business

• Bakery
• Mechanic
• Art Gallery 
• Local Juice

2. What service/product are you providing?

2.1 Bakery Cafe

Product:
Service:
Selling:
Target audience:

2.2 Mechanic Shop and Repair

Product:

Service:
Selling:

Target audience:

2.3 Art Gallery

Product:
Service:
Selling:
Target audience:

2.4 Local Juice

Product:

Service:

Selling:
Target audience:

 1. Bakery 

A bakery business allows for a perfect combination of creativity, passion for baking, and the joy of bringing people together through fresh, high-quality baked goods. The aim is to provide a variety of delicious, handcrafted products such as bread, cakes pastries, and cookies, using only the finest ingredients.

Services: Custom cake orders for special occasions (birthdays, weddings), dessert catering for events, and subscription-based delivery for fresh bread and breakfast items.

Selling Approach

• In store: A cozy, welcoming bakery where customers can experience the aroma of fresh bakes.

• Online: User-friendly website and app for ordering with delivery and pickup options

• Pop-up Stores: Participating in community events and farmer's markets to build brand recognition.

Target Audience

• Young families seeking fresh, wholesome baked goods.
• Busy professionals looking for quick quality breakfast or snack options.
• Event planners and individuals needing custom cakes or catering services.
• Health-conscious individuals seeking gluten-free or organic baked options.

 This bakery aims to create a community-focused business, offering not just product but an experience of comfort and indulgence.

2. Mechanic

Stems from a passion for solving automative problems and providing reliable vehicle care. With the increasing need for trustworthy repair services, this business can address a critical gap in the market, offering peace of mind to customers and fostering long-term relationships.

Products: High-quality vehicle parts, tires, batteries, lubricants, and accessories.

Services: Routine maintenance (oil changes, tire rotations, etc.) diagnostic services, engine repair, brake repair, electrical system work, and emergency roadside assistance.

Selling Approach:

• Providing transparent pricing and high-quality workmanship.
• Offering bundle maintenance packages and loyalty discounts.
• Engaging for services bookings and promotions.

Target Audience:

• Individual car owners seeking reliable, affordable maintenance.
• Fleet owners and small business needing consistent servicing for multiple vehicles.
• Enthusiastic looking for performance upgrading or specialized repairs.
• Younger drivers who prioritize convenience, such as online booking and quick turnaround times.

Fig 1.3 First Mind map

Fig 1.4 first Mind map

Fig 1.5 Second Mind map

Fig 1.6 Second mind map

Idea Sketches:

Fig 1.7-1.8 Logo sketches

Digitization:

fig 2.1 Digital logo 1 

Fig 2.2 Digital logo 2

Fig 2.3 Final logo 1

Fig 2.4 Final logo 2

Fig 2.5 Sip Smile, Task 2, PDF

Fig 2.6 Sip Smile, GIF

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Feedback

Week 4:

Take the second idea of the sketch and incorporate it into each other and arrange the strow that makes it balance between the letter S and P and also there a negative space with the first S arrange it that it looks balance with the rest.

Week 5:

Late submission on 05112024 -30%. 2A Did not fulfil the requirement of the brief covering only 14 logos in total. Although there is quite a lot of information presented on each logo studied, could benefit from summarisation to accurately look into the framework guideline given for the study of logo. Commendable effort in self analysis of the selected aspects studied but a there are a lot of overlapping information presented. Unfortunately, unable to identify the type of logos nor to holistically look at the brand logos from the perspective of graphic design based on the given framework. 2B Colour palette introduced through logo in colour includes two additional colours not utilised. Do adhere the given framework for submission (logo with strapline to follow after logo space rationalisation and logo clearspace). Weak understanding of logo clearspace as component taken has been scaled down from actual size making logo clearspace weak in definition. Logo space rationalisation can benefit from having relative components and scale marked out on artwork to be indicative (currently just a grid supporting idea which provides little information). Unable to present logo minimum size accurately as there is no unit of measurement included (use mm). Demonstrates a weak understanding of logo/brand typefaces as the selected typefaces are actually typeset in Helvetica and does not illustrate choice (seen also through logo with rationale as body copy is typeset in Helvetica). Did not fulfil requirement of brief for patterns derived from logo (at least 2 ideas needed). Quality of gif submitted lacks professionalism (could be screen recording). In addition, the moving water like animation takes away from the accuracy of brand logo designed (inconsistent form compromising recognition of brand logo).

Reflection

Observation:

This subject involves a meticulous analysis of 28 different existing logos, but i managed to do 14 of them that was my lack of timing. Each representing distinct identity. This analysis required a deep dive into the visual elements, such as color schemes, typography, shapes, and overall design principles, to understand how they communicate the brand's values, ethos, and market positioning.  

Experience:

In my experience of analysis, the number of logos i have analyzed was educational. Each of them served a case study, revealing the subtle yet powerful ways brands establish their identities and connect with their audience. Through the analysis, i developed an eye of more focused on the design and how the logo makes a significant impact on the audiences.   

Findings: 

From this Task 2, i found that successful logos and brands share the same traits, simplicity, memorability, and relevance to the brand's value. Some logos underscored the importance of interactive design. Initial sketches often led to new insights and brand flexibility in the design.