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MINOR PROJECT

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23/04/2025 - 1/8/2025 / Week 1 - Week 15 Tyra Franchesca Valerie Anthony / 0368223 Minor Project / Bachelor of Design (Honours) in Creative Media / Taylor's University Final Compilation | Yubari (Expedia)  INSTRUCTIONS PROJECT Task 1: Proposal  Week 1 In the first week, Mr. Mike introduced us to the module and gave seven client-based project options for us to choose from. Having formed our team Group 9, which consisted of seven team members, we went through the project briefs together and chose the Yubari Self-Watering Pot project as recommended by the client, Expedia. We were drawn to this project because it was focused on wellness, nature, and emotional support themes we thought matched our interests and abilities. This was the beginning of our collaborative learning of solving a real-world design problem. Week 2 This week, we cemented our team members and formally constituted our project team. We also managed to watch the pre-recorded lecture on my Times, which gave us a cl...
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  CREATIVE AND STRATEGY PROJECT 3 25/04/2025 - 17/05/2025 | (Week 6 - Week 13) Tyra Franchesca Valerie Anthony | 0368223 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Project 3: Campaign Branding INSTRUCTIONS Project 3: Campaign Branding For the final phase, we have the responsibility of bringing together research and findings from Task 1 (Case Study) and Task 2 (Ideation & Design Direction) to design and present a cohesive campaign for the intended event. The intention is to create and execute a thorough visual identity that represents the concept of the campaign, merging strategic concept and delivery of design. The process begins with establishing a strong key visual, which will determine the tone, the appearance, and the coherence of all the campaign material. You must design, create, and deploy the campaign for the brand across both offline and online touchpoints. The campaign must be present in a minimum of four digital touchpoints, and the foll...
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